The Century Of The Self (BBC)

What do Sigmund Freud, Joseph Goebbels and Betty Crocker have in common? Ever wonder why anyone would choose to buy a Rolex when a Timex keeps time just as well? Hint: some smart people figured out how to tap into our unconscious fears and desires and over the past century we’ve been the unwitting subjects of a wildly successful mass experiment in consumer manipulation and social control. Adam Curtis of the BBC reveals who they were and how they did it…

On Every Box of Cake Mix, Evidence of Freud’s Theories (NY Times Review)

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