The Punch Card As Symbol, 1964

The computer punch card, now a quaint artifact, was an important symbol of the times in 1964.

In 1964 the IBM Aerospace Headquarters building (pictured below) opened in Los Angeles. Originally built to house IBMs data processing facilities this seven-story office building with its “computer punch card” array of windows conducted the earliest versions of machine computing. It is considered an important part of industrial design history and a landmark of mid-century architecture.

That same year, in the fall of 1964, the Berkeley Free Speech Movement occurred, and the punch card was part of it. The confrontation evolved into a battle over academic freedom and the role of the university in society. Was it a factory designed to produce a managing class and “cogs in the machine”, or was it a marketplace of ideas designed to produce educated citizens?

The University of California used computer punch cards for class registration. FSM protestors turned them into a symbol of the “system” and as a symbol of alienation. The argument found its ultimate expression in the “Operation of the Machine” speech made by FSM leader Mario Savio. You can listen to the speech below. For a fascinating take on the cultural history of the punch card, including its role in the campus protests, read “Do Not Fold, Spindle or Mutilate” included below.

“Do not fold, spindle or mutilate” A cultural history of the punch card….

Berkeley Free Speech Movement Timeline

Spy Stories: Reagan, Hoover, Kerr at UC Berkeley in the 1960s

Photographs © Geoffrey Goddard (2022).

Mario Savio’s Speech at Sproul Hall Steps, December 2, 1964

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