What do Sigmund Freud, Joseph Goebbels and Betty Crocker have in common? Ever wonder why anyone would choose to buy a Rolex when a Timex keeps time just as well? Hint: some smart people figured out how to tap into our unconscious fears and desires and over the past century we’ve been the unwitting subjects of a wildly successful mass experiment in consumer manipulation and social control. Adam Curtis of the BBC reveals who they were and how they did it…
On Every Box of Cake Mix, Evidence of Freud’s Theories (NY Times Review)
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Parallel Narratives 
The author interweaves the entire narrative with this class-warfare theme. Plentiful throughout are stories about pressure from below for political and economic reform vigorously countered by ruling elites. Over and over we read that the primary method for bolstering the bulwark against popular change was the manipulation of external threats to divert popular opinion. Nowadays we’ve heard the standard refrain all too many times, eerily similar to that of Livy– an enemy, real or perceived, threatens the national safety so an army must be raised. Senate (Patricians) can vote for war, but the Tribunes (Plebeians) can block the troop levy. Brinkmanship ensues, lines are drawn and scapegoating begins, political vacuums emerge and are filled, frequently by dictators, then more war. Dictators rise and fall, heroes are worshipped and human frailties frowned upon, gods are angered and placated with religious offerings, consuls and tribunes come and go. Through it all the populace is kept in constant fear of the barbarians just outside the gates. Rinse and repeat.
History reveals that the Plebeians have not fared well on average over the years in this environment. On the rare occasions when popular sentiment won the day the victors sometimes gained only the appearance of more power. Take the story of Servius for example. In it Livy explains that there was fairly broad suffrage among men in Rome, but that each vote did not carry the same weight from class to class. “The political reputation of Servius rests upon his organization of society according to a fixed scale of rank and fortune. He originated the census, a measure of the highest utility to a state destined, as Rome was, to future preeminence; for by means of its public service, in peace as well as in war, could thence forward be regularly organized on the basis of property; every man’s contribution could be in proportion to his means.” Livy states that “this had the effect of giving every man nominally a vote, while leaving all power actually in the hands of the Knights and the First Class.” (Livy, 1.44) Hence a narrowing of the field upon which the struggle for power is contested to a small number of privileged property owners.
Now think about how the US Congress is stacked against the popular will. By the time each Congress comes to order for the first time we the people have already surrendered a significant portion of our popular will by allowing ourselves to be winnowed down to 535 representatives (plus DC’s 3 electoral votes), some of whom stay on for decades. This narrowing of the target range to a manageable size creates a distinct advantage for influence peddlers (lobbyists and their benefactors). Then we double down by giving the less representative Senate the filibuster, thereby allowing a determined minority to kill bills that might emerge from the popular passions of the more representative House. The founding fathers did this by design to offset the tyranny of the majority. This is one of the famous checks and balances, and to be clear, by itself it is a strong philosophical concept and a serious requirement in a democracy. How else to offset the rule of the mob? In an oligarchy unfortunately it becomes a device to lock-in the desires of the ruling class. So, in the Senate, Wyoming has just as much power as California. Two senators each. Again the targets are narrowed even further for those fortunate enough to be allowed on the shooting range. Add a pinch of Citizen’s United and a dash of Gerrymandering and just as in Livy’s day there is broad suffrage, but most power actually resides in the hands of the Knights and the First Class. In that environment it is easy to see how the hopes and aspirations of the many can easily be hamstrung by the wishes of the few. Any wonder that it took one hundred years after the Civil War, and numerous failed attempts, to pass a civil rights act?
Livy writes in the preface: “The study of history is the best medicine for a sick mind; for in history you have a record of the infinite variety of human experience plainly set out for all to see: and in that record you can find for yourself and your country both examples and warnings: fine things to take as models, base things, rotten through and through, to avoid.”
The class struggle still exists, and it is still rotten. For the Plebeians hope is the dope their masters keep pushing, but it’s a weak dose, just enough to keep ’em strung out. The Patricians meanwhile continue to sit high on the hog. The history is there for all to see, but the power elite owns powerful tools to blind people from seeing it, and hence learning lessons from it. They keep a nice clean the sheet of the collective memory. When is the last time you saw a history of American labor on the TV? We get barraged with content on the history of war, and capitalism, and politicians, and celebrity, but you will be hard-pressed to find anything on the struggle for unions, equal rights and fair wages and better working conditions. If you go to the Newseum in Washington, which is supposedly the national museum on the history of the American media, you will find precious little material on those topics. How much of this information were you taught in school? How much is in the textbooks? Yet most of us spend a large portion of our waking lives laboring. I imagine you will hear plenty about ISIS today though. Not much has changed in the 2700 years since Livy’s tales. RF